When you think about buying a product or service, what’s the first thing that comes to mind? Is it the logo or maybe a jingle that you can’t seem to get out of your head? These elements are part of what makes a brand stand out, but the essence of brand differentiation goes much deeper. In today’s saturated market, creating […]

Take a look around. The world we’re living in is not the same world we were raised in. Technology has transformed how we interact, conduct business, shop, reside and work in the last few times. It is embedded in our daily routine and is now an unavoidable part of our lives. Technology’s impact on business is not to be underestimated. […]